Bird Bird Biscuit Logo Redesign
[ PROFESSOR: Doug May | CLASS: Advanced Campaigns | YEAR: 2020]
The assignment was to choose a small business and redesign their logo. I fell in love with this restaurant in East Austin called Bird Bird Biscuit. The menu is all chicken breakfast sandwiches, with everything made in-house, right down to their golden-brown biscuits. The dining space is gorgeous, and inspired by geometry, simplified forms, and bright colors. I was surprised to learn that their logo was rather outdated, but I love a good challenge. Using rounded, geometric forms in a repeating pattern, the new design matches more of the restaurants funky existing branding, and breathes a new life into the business.
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/25c3f20d-a8ff-4d2a-a17b-12f034daa6d3_rw_1200.jpg?h=02d9c2b3459e0e9219712f58e8a5735f)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/ce3bc09c-551c-4be5-beb0-aee35ec9285a_rw_1920.jpg?h=03e14a2c25c20e843b99bdaf95bc4826)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/38ebf270-7b46-405b-8f57-e7f197ba8e52_rw_1200.jpg?h=7e0acd18560bd5b651a99ca7dabc2a46)
Above images from the actual, real, Bird Bird Biscuit in Austin, TX. From their website https://www.birdbirdbiscuit.com/
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/afcebd1f-544c-4a2c-94e0-f4cc4aae545f_rw_1920.png?h=a71723a5293dd28e8e982af4169ab9bc)