Infinity Guitars
[ PROFESSOR: Doug May | CLASS: Advanced Campaigns | YEAR: 2020]
The assignment was to rebrand a small business and update it to be able to increase patronage. I chose Infinity Guitars in Houston, TX because of their beautiful interior and collection of vintage guitars, but their branding was a little... too vintage. Which is to say, pretty outdated. I designed the branding to keep the old-school charm, but in a very cool, retro way. The typeface is inspired by the existing brand, and I created a uni-line icon to really drive home the concept of "infinity guitars."
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/843fb3c3-d277-4a76-93e8-f20d147cfa96_rw_3840.png?h=391be483fbcc02f7b8517672fb5dc3cd)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/f306f701-2f8c-4cef-bd09-5d996e178d85_rw_3840.png?h=d617d866043e24e7cc6d4c1005df0fd2)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/c1bbb444-9a96-45f5-80d5-13119cdcfae3_rw_3840.png?h=5fd2c9005f31f38aa0e9641c1a82f123)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/8580b717-a366-435b-917f-a4b327f65d49_rw_3840.png?h=1e20c2d3a324a7af6e3fe04a81ff4dcc)