[ PROFESSOR: Doug May | CLASS: Advanced Campaigns | YEAR: 2020]
The assignment was to rebrand a small business and update it to be able to increase patronage. I chose Infinity Guitars in Houston, TX because of their beautiful interior and collection of vintage guitars, but their branding was a little... too vintage. Which is to say, pretty outdated. I designed the branding to keep the old-school charm, but in a very cool, retro way. The typeface is inspired by the existing brand, and I created a uni-line icon to really drive home the concept of "infinity guitars."