Kid's Crate

[Panini America | 2021-2022]

Working alongside the marketing team I helped concept a crate-style package sold exclusively to kids in hobby shops and at conventions. The design was constrained to just two colors + white, and because of the printing on corrugate must be pretty bold without too much detail. I designed these boxes to be appealing to the target demographic of 5-12 year old children who are looking to get into the card collecting hobby. In addition to the boxes I also designed a collector's binder, stickers, and various branding for promotional items like water bottles and toys.