LARGE FORMAT PRINT CONSUMER ADS
[ PROFESSOR: Doug May | CLASS: Art Direction | YEAR: 2019]
The assignment was to conceptualize 3 large-format print advertisements for a randomly-assigned business. We could go any direction visuals-wise, so in my research for my assigned product, ThinkThin Protein Bars, I learned about how much added sugar is in snacks, but ThinkThin bars proudly boast 0g sugar! I conceptualized my visuals to show how sneaky sugar can be in a fun, playful way that hits the target market when they tend to reach for unhealthier snacks- commuting, at work, and right after a tough workout.
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/bee1cd73-ebb0-4cd6-a14e-c7ff70560c7e_rw_1200.png?h=a4d9eacad5fdc87c60c2e0966b20a30d)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/52cb9e6c-5203-4cda-a008-e263c00b7494_rw_1200.png?h=cd139ed2df48197c154003d071922810)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/fabc4350-8c89-43cd-8421-528d9d5c320c_rw_1200.png?h=79f0aa852e81e6558bb6e5a26ae4390b)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/8de432a6-fa37-4c0a-b54a-9b5ebb0a18bc_rw_1200.png?h=284ea7435d2ea2362ad117b3db6190ed)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/64db3140-0005-4160-a290-c07d500e062f_rw_1200.png?h=f503ee2e2bfeffb1bb873425892c7ef5)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/92aa927f-af19-45ef-af91-ce43f68c6165_rw_1200.png?h=ceea55d592177c6c097af7de27d070b3)
![](https://cdn.myportfolio.com/64a69b68-90c0-4ae1-b6d9-f779a13e542c/733fc7bc-a6bd-4d1b-b9d4-fc30370c8966_rw_3840.png?h=f8281557a07d2f747ab939eaffb86187)